The protection and security of personal data are of paramount importance to LASAK s.r.o., VAT No.: CZ44265786. We collect and process personal data in compliance with applicable data protection and privacy laws and regulations, including the GDPR (EU Data Protection Regulations).

It is important for us that you know which personal data are collected when you visit our website and when you make use of our services or offers. We also want you to be aware of how we subsequently use this data. Our privacy notice provides information on this and about how we protect your personal data from manipulation, loss, destruction, or improper use.


How safe is your data?

We take technical and organizational security measures to protect your personal data against accidental or intentional manipulation, loss, destruction, or access by unauthorized persons. These measures are designed to ensure your data's confidentiality and integrity and to ensure the continued availability and resilience of the systems and services processing them. Our security measures include encryption of your data, firewalls, and password protection. Our data processing and security measures are constantly improved in line with technological developments. However, please note that you are solely responsible for using adequately secured devices (e.g., using up-to-date antivirus software) when accessing our websites and services to avoid any unauthorized access by third parties.


How do we use your personal data?

'Personal data' refers to any information that identifies, or can be used to identify, you personally, for example, your name, address, phone number, email address, or invoicing details. We collect and process Personal Data only if permitted by law or if you have given your prior consent. We will process and store your information for as long as we are required to do so by law or until the fulfilment of the reasonable purpose for which it was collected; for your revocation, withdrawal, and deletion rights, please see sections 4 and 10, below.

Our processing of your Personal Data depends on your interaction with us and requires your consent or a legal basis. It includes the following:


Contact and information requests

We use your Personal Data to process and respond to your contact and information requests.



We use your Personal Data for registration in our Shop, to process your orders and for invoicing. Your Personal Data may further be used to improve the Shop and for marketing purposes. Our production partners will also process your details for shipping the products which you order and addressing your inquiries about products.


Offline and Online Marketing

We may inform you about our products, services, training courses, events, and customer surveys in the field of dentistry. We may also conduct customer analysis, which may include the combination of data we receive from you offline and online to provide you with customized information about offers, courses, and events that may be of interest to you in the field of dentistry, and customer satisfaction surveys.


Required information

If a data-collection form contains data fields marked as mandatory or with an asterisk (*), the provision of such information is either required by law or by contract, or may be needed to conclude a contract, enable the provision of services or the fulfillment of a stated purpose. If you do not provide the required information, this may result in us not being able to fulfill a contract or the requested service not being provided or the stated purpose not being achievable.


With whom do we share your data?

Your Personal Data may be shared with third-party service providers, suppliers and other cooperation partners used by the LASAK s.r.o. for processing your orders and requests. Your Personal Data may also be shared with third-party service providers that provide support services to the LASAK s.r.o., including, for example, printers, lettershops, advertising agencies, Internet and IT service providers, and data centers. In addition, we may share your information with other affiliates of LASAK s.r.o., in particular for support, processing, supply or marketing purposes.

Our service providers, suppliers and other cooperation partners may only process your Personal Data for our purposes. Any sharing of Personal Data with third parties and affiliates is subject to their compliance with our privacy and confidentiality terms.


Your right to object to processing

You have the right to object to the processing of your Personal Data by us, on grounds relating to your particular situation, subject, however, to applicable legal requirements or rights.

If you object to the processing of your data or want to revoke a given consent, please send a short message to the email or postal address provided under Section 10.


Cookies and web tracking


Cookies are small files sent to your computer's hard drive using your web browser or other programs. These are stored locally on your computer's hard disk and kept ready for later retrieval.


Use of Cookies

Cookies are used on LASAK s.r.o. websites

  • To facilitate and ensure required technical functions,
  • To make our website user-friendly,
  • To optimally match your needs or to evaluate visits to our website for marketing and optimization purposes.

Under certain circumstances, third-party cookies are also used (for example, when re-targeting) to enable functions and techniques from third-party providers.

Session cookies are only used for the session. These cookies are deleted after the session has ended, i.e., after leaving our website or closing your browser window.

Other cookies remain on your device for a longer period of time and allow us to recognize your browser on your next visit.


Approval or rejection of Cookies

You can approve or reject the use of cookies – also for web tracking – via your web browser settings. You can set your browser to notify you when cookies are being enabled or to reject cookies altogether. However, when you reject cookies, you will not be able to use all our website features. You can inquire about this facility for popular browsers at the following links:



Google Analytics

When you click or close our consent banner, our website will use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies stored on your computer to analyze your use of our website. The information generated by the cookies is usually transmitted to a Google server in the USA and stored there.

By activating IP anonymization on the Google website, however, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

Google has signed up to the EU Privacy Shield. The EU Privacy Shield can be used as a basis for adequate data protection following a decision by the European Commission to transfer personal data from the EU to US companies that have been certified under the Privacy Shield (certificate available at:

Google will use this information on our behalf to anonymize your use of our website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.

You may prevent the collection of data generated by the cookie (including your shortened IP address) and your use of the website as well as the processing of this data by Google by downloading and installing the browser plug-in available through the following link:


Sever log files & IP addresses

Every time a visitor accesses our website, data about this process is temporarily stored in a log file (Server Log Files) and processed. The log file stores the following information:

  • A description of the type and version of the web browser used.
  • The operating system used.
  • The referrer URL category.
  • The host name of the accessing terminal.
  • The date and time of the server request.
  • The IP address.

An IP address is a numerical address of your technical device (computer or mobile device) used for accessing the Internet and our websites. The IP address enables communication between computers and servers. The processing of this so-called server log data by LASAK s.r.o. is required for technical reasons, website analysis and improvement, and to ensure system security.


Information and exercise of privacy rights

If you have any questions about our collection and use of your Personal Data, we will gladly provide it.


In each case, please contact us at the following address:

By email:


By mail:

LASAK s.r.o.

Ceskobrodska 1047/46


190 00 Prague 9

Czech Republic

If you require more information about your privacy rights or wish to file a complaint, please contact your local data protection supervisory authority.

Encrypted transmission via SSL

To transfer your data, we use a secure server with SSL technology (Secure Socket Layer) with 128-bit encryption. In this way, your data is transmitted to us securely and unreadable for unauthorized persons.


We reserve the right to update this privacy notice from time to time. The amended version of the privacy notice will be published on this website with a new version date. Therefore, please read through the privacy notice again when you revisit us. Access to, and use of, LASAK s.r.o. websites and any data collected thereby are subject to the privacy notice published on the respective website at that time.